As an industry watcher, the world of smartphones has never been more competitive or better value. It's also duller than ditchwater. And, apparently, growth has now stopped and sales are in decline... With IFA 2016 just over in Germany, where yet another batch of almost identical 5" touch slabs were announced, I'm tempted to suggest that now really is the time to look for character in our smartphones. Where are the USPs? Are they now relegated to older, almost retro, devices, while new products fall over themselves to stay anonymous?