Kendrick on what his personal choice means to his readers, but also want people to know his choice is not the only choice.
If I write that I prefer product A over product B, I am not slamming those that own the latter. I am simply stating a personal preference, and not implying anything about you or your choice in products. I am definitely not trying to get you to switch to my preferred product A, because I don’t think less of anyone who uses something different. I like to hear why, as a matter of fact.
A delightful editorial for the weekend.