The show will use the 800 windows of the Millbank Tower as a canvas, surrounding street lights will be switched off and the show will be visible from both banks of the Thames. It will also be broadcast live online via Nokia UK's Facebook page. Nokia say it's the first time a live event projection has taken place in the UK on this scale.
The event underlines the importance attached to the launch of the Lumia 800 by Nokia. It's widely seen as the best chance for the company to reestablish its smartphone credentials in the key western European markets.
Millbank Tower before annd after - a visual feast is promised.
The event on the 28th November will be free for all spectators, who will be able to view the half hour performance from the North and South sides of the River Thames.
John Nichols, Director of Marketing for Nokia UK, said:
“The launch of the Nokia Lumia 800 really signals a new dawn for the company, and we wanted to celebrate this with a truly innovative and spectacular event to match this beautiful phone. The location will allow thousands of people to come and experience something truly amazing and different to anything they have seen before. Fans around the World will also be able to watch the event on our Facebook page.”
Conor Pierce, Managing Director of Nokia UK said:
"Welcome to the amazing future of this incredible brand."
“Visuals have always been an important part of my shows, so the chance to work with Nokia and its projection team on a project of this scale and ambition is really exciting. It’s also great to be able to play such an iconic landmark and to a UK crowd.”