We hear a lot about "fashion" and your phone is part of that, especially when you go looking for something that won embarrass you in a picture. Samsung's latest TV spot in the US shows Windows Phone helping out fashion in another way, by highlighting the groups feature in the People hub.

It's a smart advert, it has the Windows Phone as a partner to the user, becoming useful tight situations, and builds up more visibility of Windows Phone in the US festive market.

And it's reminding the world that men should never wear skinny-fit jeans.