Phil Goldstein reckons the next step for Windows Phone is obvious, not as simple as it sounds, but definitely achievable. It's time for everyone to go out there and sell smartphones. In his "Editor's Corner" piece for Fierce Wireless he believes that everyone is ready to make this happen.

The key challenge for both Microsoft and Nokia is to turn this buzz around devices like Nokia's Lumia 710 for T-Mobile and the Lumia 900 for AT&T Mobility (NYSE:T)  into concrete sales. It's an enormous task, and the companies know it. But without a sustained marketing push, the platform will flounder and with it Nokia's hopes for a smartphone future. It's not as much about building up the platform as it is about sales and execution.

There's a series of interlocking messages that customers need to be aware of; great hardware, carriers and manufacturers working together, better marketing, and "leveraging the power of Windows as a brand to make it relevant in phones." Can everyone play their part to make this happen in 2012?