To refresh your memory, Rudolph has a windows Phone, and the challenge for other handset users is to agree a popular task with a smartphone (such as taking a picture and uploading it to Facebook, or sharing a web page with a friend via email) with their own smartphone. If they win, then it's $100 in cold hard cash. If they loose, then a quick post to Twitter with aforementioned hash tag.
If you fail... then Rudolph makes it worth your while because he can't bear to see people running around with a slow phone!
After CES everyone, including the team here at AAWP was wondering if the campaign would continue. It seemed a no-brainer to do something with it, and taking it round the shopping malls of America, specifically the Microsoft Stores in California. Do you feel up for the challenge? Watch @BenThePCGuy on Twitter for the latest destinations!