In an interview with Bloomberg, Nokia's North American President, Chris Weber talks about the strategy in the US, including the launch of the Lumia 710 and Lumia 900 on T-Mobile and AT&T respectively, the return to Canada, and the challenge offered by the Galaxy S3 and iPhone 5.

Unlike previous attempts from Nokia, this time around they are paying a lot of attention to the requirements of the carriers who will be carrying their Lumia branded Windows Phone devices:

The key to getting more Lumia phones into consumers’ hands is giving each carrier a 'unique proposition', so they can show how the devices stand out from the iPhone or Android models, Weber said. While only AT&T and T-Mobile offer the Lumia phones now, Verizon Wireless has said it’s preparing to add a new Nokia model to its lineup.

Weber also reiterates the power of the Windows Phone ecosystem:

There are only a few companies in the world who can build an ecosystem that scales to what consumers demand, right now my view is that it’s Apple, Google and Microsoft because it takes deep pockets, lots of engineering talent, and the scale and scope globally to build that ecosystem.

Nokia's strategy has been clear for some time, but it's always nice to see it picked up once more in the business press. The full article can be found at Bloomberg.