As before access to the Top New section of the app is free. To access other sections of the app a digital subscription is required, which can be purchased through the NYTimes.com website.
Denise Warren, senior vice president and chief advertising officer, The New York Times Media Group, and general manager, NYTimes.com, said:
“We want to give our readers easy access to our content regardless of what platform they prefer. Our new and improved Windows Phone app provides an optimal user experience that highlights The Times’s celebrated journalism, photography and multimedia.”
The app's improved Live Tile functionality allows users to pin any of the NYTimes sections or blogs to the start screen, which are then updated with recent headlines. Within sections a pivot based navigation scheme is introduced so that users can easily switch between lists of articles, videos and blogs. A new feature is support for saving favourite articles to the cloud; these saved articles can then be easily retrieved on any any device running an official NYTimes app.
The overall design of the app has been updated, more accurately referencing the design language of the New York Times while maintain compatibility with the Metro UI style guidelines. The performance of the application has also been improved, with faster data retrieval and support for fast app switching (improved multi-tasking).
The NYTimes app for Windows Phone has been updated with a refreshed design, improved performance and new features optimized for the Windows phone. Pin sections and blogs to live tiles, store saved content to the cloud for viewing from other devices and navigate to videos and blogs within each section. Get our Top News section for free or subscribe to unlock all the sections in the app, plus blogs, videos and slide shows. The app downloads and syncs the latest news directly to your device for online or offline reading. Share articles through Facebook, Twitter and e-mail. And, get breaking news alerts to be the first to read about events as they occur.
Version 2.0 of the NYTimes app can be downloaded from the Windows Phone Marketplace for free.