Nokia Germany has published a video on YouTube, which pokes fun at the Apple iPhone 5, contrasting the multiple colours of the Lumia range with the Apple iPhone. The stylised animation shows consumers queuing for the "boring" iPhone 5, and an alarm going off when one of them requests a coloured model, before cutting to a scene of happy (and colourful) Lumia users.

The video ties in with Nokia #switchtolumia campaign, which is expected to be a key part of the promotional campaign for Nokia's Windows Phone 8 devices, and which was first seen at the press event where the Nokia Lumia 920 and 820 were unveiled. 

It's unlikely the video will run as a TV ad, rather it's best described as a viral Internet video. However, it has already caused a fair amount of chatter online, which was probably the whole point of the exercise. After all, free advertising can only be good thing, if your new flagship device is going on sale in a month.