Windows Phone Store consumer access goes live for 37 new markets

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The majority of new markets that were recently added to the developer side of Windows Phone Store, which we talked about earlier this month, are now live for consumers. Consumers can now browse, download, and buy apps on the Windows Phone website in a total of 112 different markets, complementing the phone version of the store, which Microsoft says is available in 191 markets.

As we previously noted this latest round of expansions means Windows Phone is competitive, in app store reach terms, with the other major smartphone platforms: Google Play (129 countries) and Apple App Store (155 countries).

The new markets are:

Angola, Armenia, Bangladesh, Benin, Burkina Faso, Burundi, Cameroon, Chad, Congo (DRC), Dominican Republic, El Salvador, Guinea, Haiti, Honduras, Kenya, Liechtenstein, Madagascar, Malawi, Malaysia, Mali, Mozambique, Nicaragua, Niger, Pakistan, Paraguay, Rwanda, Senegal, Sierra Leone, Somalia, Tajikistan, Tanzania, Togo, Turkmenistan, Uganda, Yemen, Zambia, and Zimbabwe.

Note that five of the markets we mentioned in our last post are not currently live: Bahrain, Bolivia, Qatar, Saudi Arabia, and United Arab Emirates. Microsoft say these have been temporarily delayed, but that they are "working to get those online as soon as possible".

In the blog post talking about the news Microsoft also mentions the new features in the Store that we talked about prevsiouly:

For consumers, as result of this update, there are a number of interesting updates to the apps and games pages onWindowsPhone.com. As we have mentioned in a separate post it is now possible to side load apps and games (.xap files) via a microSD card. This is restricted to Windows Phone 8 devices with support for microSD cards (Nokia Lumia 820, HTC 8S and Samsung ATIV S).

Individual app and game pages now make compatibility information clearer, with each supported version of the platform listed separately (i.e. Windows Phone 7.5 and Windows Phone 8, rather than Windows Phone 7.5 or higher). The individual page now also link to a developer's other apps and games by showing icons from the relevant listings (rather than just a text link). In addition the site is now using blended search results, which mix game and apps listings with results (e.g. how to's) from the rest of the site. Finally the design of the front page has been updated to give added emphasis to featured apps (large tiles used).

Windows Phone Store

Microsoft also highlighted the improvements made to process for reinstalling previously downloaded / purchased apps from the My Phone section of the Windows Phone website:

Finally, I wanted to call out the improved app reinstallation feature that’s part of My Phone on the website. This feature comes in handy particularly if you lose a phone or upgrade to Windows Phone 8. As long as you use same Microsoft account, you’ll see a Reinstall option beside each of the apps in your purchase history—just click it to put the app back on your new phone. This feature is available for both free and paid apps, which you don’t have to buy again. This how-to article has more details.

Source / Credit: Windows Phone Blog