India is one of the big potential growth markets for smartphones. It's not just about the large population potential (estimated to be 1.2 billion by World Bank), but about the number of people who might be buying a smartphone for the first time (i.e. increasing overall size of smartphone market). At the launch event Nokia shared a Strategy Analytics number that said of the 185 million mobile phones sold in India in 2012, just 10% were smartphones. That compares to the US and some Western European markets where smartphone penetration is over 50%. This also means that lower cost devices, like the Lumia 620, are potentially just as important as the higher end devices.
Image credit: Unleashthephones.com
During the press conference Nokia shared some interesting statistics including:
- 1.5 million songs downloaded per day from Nokia Music India
- 1 million active users of Nokia Maps in India
- 80 million apps downloaded each month from the Nokia Store
These numbers are for collective Nokia products (i.e. Series 40, Symbian, and Windows Phone), but do demonstrate the strength of the Nokia ecosystem in the Indian market.
Courtesy of Unleashthephones.com here's a complete recording of the press event: