Elop targeting BlackBerry users as 'a point of disruption'

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Speaking to The Guardian in advance of Nokia's latest results (due on April 18), Stephen Elop highlights the corporate market, and specifically those coming from the older version of the BlackBerry platform, as one area of growth for Nokia and Windows Phone. Reporter Juliette Garside strikes a non-committal tone in the article, contrasting sales of Nokia handsets to Apple's iPhone, sales and losses now compared to Symbian's hey-day, and questions Microsoft's long term commitment to mobile.

Of course the key number that many watch is market share, and that number is still low for Windows Phone - Globally it's on the order of three percent (depending on how you count handset sales). The target is still to reach double figures as quickly as possible.

"Now we have to see if that builds and grows," says Elop. "It is about showing progress, strengthening the brand, improving the financials. It's hard to predict what rate over what time."

Nokia Lumia 822

The Nokia Lumia 822 on Verizon - one of the handsets at the forefront of Nokia's current efforts.

Elop has one advantage here , he has a rough idea of the numbers coming out in April, so one way to read this article is that he is setting expectations for the figures to be released later this month. If so then we can expect modest growth, but no hockey stick graph of rising sales. It does seem to point towards good news, though.

You can read the full article over on The Guardian

Source / Credit: http://www.guardian.co.uk/technology/2013/apr/01/nokia-stephen-elop-interview?CMP=twt_fd