In a nod to the customisation options available with the Lumia 620 all devices bought through Aio Wireless will come with a cyan shell, but customers can exchange it for a violet, yellow, or green shell, at Aio retail locations, for no additional cost.
For Nokia the rise of these prepaid / contract-free business models represent an opportunity for it to sell its lower cost Windows Phone devices in the US market, although it will face fierce competition from a large number of Android devices in the sub $200 price segment, and it remains to be seen whether the prepaid / contract-free business models can break into the market in a major way.
AT&T see Aio Wireless as way of reach cost conscious users, who do not want to sign up to an annual contract. Jennifer Van Buskirk, president of Aio Wireless, said:
“We talked with no-annual-contract customers and created our service around what they want. They want simple, easy plan choices with unlimited offers; first-class service at affordable prices; great devices; nationwide voice and data coverage; and no annual contracts. Today’s wireless customers don't want to compromise. We are set up to win over value-conscious customers who are increasingly moving towards smartphones and mobile broadband.”
As Matt Miller, writing on ZDNet, explains Aio Wireless does the same thing for AT&T that Ultra Mobile does for T-Mobile and Virgin Mobile does for Sprint. Customers can buy a device through Aio Wireless, or can opt to bring their own GSM phone buy buying a SIM for $9.99. Initially Aio Wireless is only available in Houston, Orlando, and Tampa, but there are plans to roll out the service in the rest of the country over the next year.
The Nokia Lumia 620 is one of a number of smartphones being ranged on Aio Wireless. Other devices include the Samsung Galaxy Express ($249.99), Apple iPhone 4S ($549.99), Apple iPhone 5 ($649.99), Samsung Galaxy Amp ($99.99), and the ZTE Prelude ($49.99)
Via: ZDNet