IDC shipment figures for Q1 2013 put Windows Phone in third place

Published by at

IDC's latest set of industry figures, which were released today, show that in Q1 2013, in terms of units shipped, Windows Phone was in third place (3.2%), behind Android (75%) and iOS (17.3%), but ahead of BlackBerry OS (2.9%). This is the first time Windows Phone has occupied third position in IDC's figures.

Windows Phone's overall shipments, at 7.0 million units, remain relatively modest, but it is a significant improvement over the 3 million units shipped in the same period a year ago. Nokia is the driving force, responsible for 79% of Windows Phone shipments, with HTC making up the majority of the remaining portion. Samsung has fallen away, and other manufacturers, such as Huawei and ZTE, are yet to make a significant impact.

IDC table

Kevin Restivo, senior research analyst with IDC's Worldwide Quarterly Mobile Phone Tracker, says that the Windows Phone performance is a validation for direction taken by Microsoft and Nokia: 

"Windows Phone claiming the third spot is a first and helps validate the direction taken by Microsoft and key partner Nokia. Given the relatively low volume generated, the Windows Phone camp will need to show further gains to solidify its status as an alterative to Android or iOS."

IDC also say that the growth of Windows Phone indicates there is end-user demand and OEM support:

Windows Phone posted the largest year-over-year gain among the leading operating systems, more than doubling its size from a year ago. Nokia was largely responsible for driving these volumes higher, accounting for 79.0% of all Windows Phone shipments during the quarter. Since Nokia began shipping Windows Phone devices, the company has shipped a total of 20.3 million units and grown the footprint worldwide to include address multiple market segments. Meanwhile, other vendors continue to offer Windows Phone devices, but mainly as an alternative to their signature Android devices. Still, the gains made by Windows Phone demonstrate both end-user demand and OEM support.

It's worth remembering that Windows Phone growth was based off a relatively small base, making it easier to achieve high year-on-year growth percentages. Nonetheless, Windows Phone shipment figures do appear to now have some momentum, something that should continue if Nokia is able to meet the projections it made in its Q1 2013 results.

Source / Credit: IDC