Snapchat client Swapchat gets a free ad-supported version

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A free version of Swapchat, the third party Snapchat client app that we wrote about earlier this week, is now available form the Windows Phone Store. Developer SRC Apps notes that Snapchat Free is ad-supported and will get updates later than the paid version of Snapchat. They also ask users who want to support the development of the app to "please consider purchasing the premium version".

Given that expiring-photo-message service Snapchat is most popular with younger users, offering a free version of the app is a logical move. Such users do not typically have access to a credit card, which, in the absence of operator billing support, may mean they are unable to download paid-for apps from the Windows Phone Store.

The free version should also be popular with those unwilling to invest in the app because they fear that changes to the private APIs that Swapchat uses will render the app inoperable.

The current free version of Swapchat includes the same features as the current paid for version, with both replicating nearly all of the key features of the official Android and iOS apps, such as the ability to add captions and annotations to photos, to see when your friends have opened your messages, and the option to specify the expiration time period.

Swapchat ScreenshotSwapchat Screenshot

Windows Phone Store description:

Snapchat is the most popular picture chatting app in the world. It's a fun and addicting way to share pictures, it allows you to control how long your friends can see your messages before they disappear forever!

This app has almost all the features of the official ones:

  • Take pictures, add captions, set a viewing time and send it to your friends!
  • View your friends' photos (and even videos!), and see when they open your messages

This is the free version of Swapchat. It is ad-supported and will get updates later than the premium one. If you want to support the development of this app, please consider purchasing the premium version!

Swapchat Free is available from the Windows Phone Store for both Windows Phone 7 and Windows Phone 8 devices.