Bango extend carrier billing on Windows Phone

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UK based mobile payments company Bango has announced their Windows phone based Direct Operator Billing technology has been launched on Indonesia's Indosat. This allows users to charge any purchases made on their phones not to a credit card, but to their mobile phone account - be it pay as you go or a monthly contract.

The press release has a number of interesting stats, with the availability of Bango's operator billing driving the sale of digital goods (in-app purchasing, registrations, etc) up by 300-400% in developed markets, and upwards of 1000% in markets where there is little credit card penetration.

Microsoft are quoted as saying that operator billing is preferred by 75% of users who have it as an option, and it has a positive net effect on sales.


Operator Billing is one of those ideas that has been around for a long time, and has had a number of implementations on various platforms (notably Nokia's Ovi Store on Symbian OS), but it is still patchily implemented. Where it is implemented, it works well and there is far less friction in the purchasing process.

You can find out more at Bango's website, and we're expecting to hear more from them during 2013.

Source / Credit: Bango press release