UK prices do include VAT (tax) at 20%, but are generally roughly in line with global prices. But do note that the exact figure for a SIM-free device will vary from country country, based on both tax levels and current exchange rates. Some markets may have to pay additional import taxes.
The SIM-free prices listed above will make the Lumia 1020 the most expensive Lumia smartphone to date, but the UK pricing is likely to cause less comment that the $299 AT&T pricing, given that they are in the same range as other high end smartphones. Make no mistake, the Lumia 1020 is an expensive smartphone, but it is not priced at a significant premium compared to the launch prices of other high end devices.
As the table below shows, the Lumia 1020, at launch, is likely to be cheaper than the current pricing for the iPhone 5 32GB. However, it may be slightly more expensive that UK launch pricing for the Samsung Galaxy S4, and will almost certainly be more expensive than the HTC One and iPhone 5 15GB.
|Model||Current UK Price1||Launch UK Price||Base Price in €2|
|Nokia Lumia 920 (32GB)||£275-£400||£500-£520||€505|
|Nokia Lumia 925 (16GB)||£430-£475||£490||€469|
|Nokia Lumia 1020 (32GB)||-||£590||€545|
|iPhone 5 (16GB)||£500||£529||€488|
|iPhone 5 (32GB)||£599||£599||€553|
|Samsung Galaxy S4 (16GB)||£455-£500||£579.99||€535|
|HTC One (32GB)||£439-£480||£550||€508|
The Lumia 1020 will command a significant premium over the current pricing for existing Lumia devices such as the Lumia 925 (£120+) and the Lumia 920 (£200+), but that's more a reflection on the competitive pricing of the Lumia range in general. The difference between the Lumia 925 and 1020 is noteworthy as it's an approximate indication of the costs associated with the 1020's camera (around £100).
Update (07/08 @ 12:02)
The prices listed on Expansys and Clove Technology have now been removed / marked as unconfirmed respectively. This is likely an indication that Nokia is not ready to release formal pricing information for the UK. We do still expect the previously listed prices to be in roughly the right range, but along with the first delivery dates, are subject to change.