Vivino Wine Scanner impresses for the serious wine buff

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The folks at Vivino are serious about wine, that's for sure. A complete cross platform database with full optical matching at each stage, this fully deserves its tag as the premier mobile wine application - and now Windows Phone has full support as well - I took it for a spin with the limited contents of my fridge!

From the Store description:

Shopping for wine, dining out, invited to dinner or just looking to try new wines? Vivino is your partner in wine, always with you and ready to help you pick, remember and share your wines. Take a photo of any wine label to uncork pricing, ratings, reviews, and food paring suggestions and recommendations from a community of more than 4.5 million wine lovers. 

• Get to know any wine in seconds 
• Remember the good and bad wines and new ones
• Get personalized wine recommendations 
• Share experiences and be inspired by friends 
• Find the best rated wines in nearby shops 

Features: 

• Snap a photo, recognize and save wines. We manually identify the few wines not immediately recognized 
• Simple and straightforward - find all you want about wines, prices or ratings
• Add wines to your Wish List to ensure great future experiences - and know where to buy which wines with our Nearby function 
• Get personalized recommendations based on your taste 
• Connect with your friends via Facebook, Twitter, Gmail or Contacts and be inspired by their wine experiences. 
• Browse wines, ratings and reviews from more than 4.5 million users 
• Like and comment on their ratings
• Scan offline, we keep your image and resume when you are connected 
• Upload old pictures from your photo album and store on your wine list. Know when to drink by adding a Drinking Window to your wines

Although I enjoy wine, we rarely indulge in anything fancy - but I was still interested to raid the fridge and see what Vivino could recognise:

Screenshot, VivinoScreenshot, Vivino

Feeling a little like an alcoholic in search of a fix, I raided the kitchen and found this. Line up the label and snap with the in-app camera...

Screenshot, VivinoScreenshot, Vivino

Instant match - I'm impressed! Only a 2.8 rating though - we liked it better - you can add your own rating and comments to the worldwide database.

Screenshot, VivinoScreenshot, Vivino

You can also browse deeper into the database for any particular wine, looking in particular at the breakdown by year - turns out that 2011 was a bad year! (right) I tried another wine (Hardy's) and couldn't get an image match.

Screenshot, VivinoScreenshot, Vivino

I tried both front and back labels to no avail - there's a manual match service, where a Vivino staffer gets involved - faster, if you've upgraded! (right) Or you can search manually - turns out that this wine is in the database after all (second one down)

Screenshot, VivinoScreenshot, Vivino

Also included is a geographical locator for wine vendors (because you're surely that desperate for a sip?), nice to have, though a trifle irrelevant for most people. Surely you know where to buy wine in your own neighbourhood? (right) I tried Vivino with something a little off-piste - Buck's Fizz, and couldn't get an exact match. Perhaps not surprising - it's a bit like looking up a Ford Fiesta in a book of supercars!

Testing Vivino with such low end wines is a bit of a travesty, so comments welcome if you're more serious about your wine. Grab the app and leave a comment as to how well it did!

There's also a 'pro' version, available through an in-app purchase, reportedly giving:

• Simple cellar management with My Cellar: Log the wines you own, sort them by price, rating or date and add notes. 
• Get in the Fast Track for manual matching - it really is a fast track. 

You can download Vivino Wine Scanner here in the Store. It's free, presumably partially funded by links through to wine vendors and partially via the in-app purchases just mentioned.

Source / Credit: Windows Phone Store