Shrouded in either mystery or (more likely) obscurity, Polaroid (yes, the camera and film company) appears to have launched yet another low cost OEM Windows Phone 8.1 smartphone. Dubbed the WinPro 5.0, the specifications are fairly familiar, being based on the existing Microsoft/Qualcomm reference design for Windows Phone 8.1. Is there a special imaging focus, given the name? Nope. But the more the merrier, eh?

From the WinTouch site (in German, here machine translated):

Somewhat hidden on the IFA, we were able to discover a small stand of Polaroid and consult the somewhat grumpy representative also for their Windows Phone. Yes, actually we discovered they do a Windows Phone smartphone:

Since the smartphone in its system info doesn't give much away and called itself "JSRTECH I7B" we dig a little more. Specifications shall be as follows:

• Name: WinPro 5.0
• 8 GB of memory
• 1 GB RAM
• 8 MP main camera
• 2 MP front camera
• 1.3 Ghz Quad Core processor (doubtful)
• 2400 mAh battery
• Dual Sim Function
• 5 inch IPS display with 1280 x 720 pixel resolution

As to availability, it's next month (October 2014). Priced to cost less than 200 €. 

Although patently built to a price and with unremarkable screen (judging from the video and images), the combination of those baseline specs and Windows Phone 8.1 should nevertheless produce something that's very usable. It'll come down to fit and finish, to how good or bad the screen, camera and speaker are, and of course to street price in the developing markets it's aimed at.