Attending the UK launch of the Lumia 640 XL a few months ago, the emphasis was very much on business and enterprise users. It's early days for take-up, of course, especially as Windows 10 Mobile isn't here yet, but the rather well done video embedded below does a good job of showcasing the business benefits of the platform and with the 640 XL the star.

Here's the video, from the Lumia channel:

It's an effective video that strikes just the right line - showcasing benefits without gimmicky dance music and renders. You're left thinking 'I can picture myself doing all that'.

The only wrong note in the whole presentation is when the man flips the phone to reply an email with Wordflow in landscape mode - being based on swipes, Wordflow is much, much more effective in portrait mode, using just the thumb. The only time you'd use the landscape keyboard would be if you wanted to type in the traditional fashion.

Still, that's just me being picky. The message of the video is clear, production is top quality and there's an inspirational finish. Well done all.