I've been saying for a while that my daughter's generation (born around 2000) will never have known a time when there wasn't ubiquitous Internet on every device, wherever they go. Microsoft takes things one step further with a new video ad for Windows 10 and Cortana, looking at the generation born around 2010, for whom they'll never have known a time before touchscreens, voice recognition and password-less security. Nice idea and well implemented in the video below.

From the blog post:

We’ll celebrate the launch of Windows 10 on July 29 with global fan celebrations, join thousands of retailers to help customers upgrade to Windows 10, and celebrate people and organizations who upgrade our world every day through a new year-long initiative called Upgrade Your World.

Today, we’re excited to share more details on our new global advertising campaign, which will air in the U.S. today and in other markets around the world on July 29th. The campaign tells the Windows 10 story through the lens of the newest generation, inviting people to join a new era with us.

To bring the campaign to life, we see young children from around the world in their natural settings in Morocco, Thailand, Iceland, England and the U.S. Supporting our mission of empowering every person and organization to achieve more, the ads show how technology should be more natural, human and intuitive, and adapt to people’s needs. The key notion – Windows 10 delivers a more human way to do. Enjoy!

Of course, the Mobile variant will take a few more weeks or months to fully roll out, but most of the same ideas will be true - matched to some extent by competing mobile platforms, of course, but still great to see it all unfolding anyway.

Will our current children really be free of passwords and typing? Maybe. I don't think face and iris recognition is going to work for everyone in every situation - ditto voice recongition. But let's embrace the vision, at least. Your comments welcome!

And here's the video itself: