Here's the promo video. I'd highlight the tough metal construction - and the potential downside that there's quite a bit of weight and stress on the relatively fragile microUSB connector and the jack in the smartphone:
Comments welcome - is this all-in-one solution the best way to go or should a flexible cable be used (as in the Megalo Mini and the LinearFlux accessories)? Im tending towards the latter, but I'll review this new idea when actual test hardware is available. I'll also be interested to see whether a USB Type-C variant is made (also Lightning, for Apple iPhones, of course)....
There's a lot more about the Roc'Kit here on its Indiegogo page.