From the Store description:
This app lets you read amazing scared chat stories FREE without pauses. These are scary, engrossing nail-biting horrors that will keep you reading through the day. Read a lot of spooked chat stories and text fictions with your friends.
Every story is told as a bite-sized text message conversation, as if you were reading someone else's chat history.
We love reading, just like you, but we know it can get BORING when stories are too long. So we created this app to make reading snappy, spooky and fun.
All very interesting. No conventional narrative, no exposition, no pictures. Just 'as is' messaging to tell each story:
The 'next' control at the bottom is right next to the ad panel, ensuring that you'll hit this sometimes and generate money for the developer, plus you get ad pop-ups every so often anyway - and there's no way to pay directly to get rid of these, which is a crying shame.
You can grab this in the Store here. Comments on the novel (geddit?) approach?