I've never been a fan of wordy and self-indulgent press releases - and Microsoft's apologetic for Windows 11's design over on Medium rather takes the biscuit. Not least because of all the talk about how things have improved with '11' and how much better it will be for end users - the practical upshot is that most regular folk will be left wondering why everything they have learned has been moved around or changed. Oh well, link and a quote below anyway, should you want to read the whole thing and have a strong stomach for marketing BS.

From the blog post:

This has been one of our most people-driven releases ever and a guiding design principle was based on a key theme surfaced during research: calm technology that makes our lives genuinely better. Calmness is much needed in today’s world, and it tends to hinge on our ability to feel in control, at ease, and trustful. Windows 11 facilitates this through foundational experiences that feel familiar, soften formerly intimidating UI, and increase emotional connection. Experiences that bring you closer to what you love most: family, friends, passions, entertainment, and creations. Windows 11 is where everything comes together, and the need for this has never been stronger.

Much as it has with everything, the pandemic influenced Windows 11. While the rise of mobile technology had nudged the PC away from the spotlight, last year brought it squarely back to center stage. Amid a new virtual paradigm of personal blended with professional, the power and flexibility of PCs enabled us to work from various corners of our homes. It held steadfast as a trusted tool and worthy partner across work, home, and school, quietly awaiting our small moments of brilliance...

The Microsoft Windows Design Team is driven by creative pragmatism. Designing for over one billion people requires empathy. It relies on internalizing human needs to build solutions that are inclusive of all, while still delivering a personal touch. As Windows leaps into its next era, the story of its evolution is told again through human-centered product design and a deep commitment to build the most inclusive and personal operating system.

Empathetic creative pragmatism, eh? 

I'm sure that Microsoft thinks that there were good reasons for all the UI changes, but I'm sceptical. My friends and family are still learning where things are in Windows 10 after five years - the last thing they need is a major UI change driven by 'empathy' and 'inclusivity'.

Anyway, read the post and see what you think. Ah, and as this 'All About Mobile' and AAWP, then technically I never need to mention this again... Probably just as well.