Windows Phone 8 'stands a chance' says The Register

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There's a thoughtful editorial over on The Register by Andrew Orlowski confronting the 'accepted wisdom' on whether a third ecosystem in the mobile world is viable or not. The take away point is that as analysts cling to so-called wisdom that the status-quo (i.e. Android and iOS dominance) is stable and so Microsoft and Nokia may as well give up already, they are missing the dynamic subtleties of what is going on right now. For instance, while the iPhone 5 is a blatantly iterative product – it is the third generation of the same design – the new Lumia 920 and Lumia 820 came out with evolutions to the aesthetic design and a raft of new technology innovations that have everyday practical uses.

Wireless charging


Smartphones today are all pretty good – but they lack the kind of differentiation or wow! feature, that gets them talked about in pubs. The view that the size of the ecosystem is the only decisive factor in a purchasing decision is vulnerable.

It can be disproved by a hardware manufacturer that can incorporate features that do make a demonstrable difference. A camera that doesn’t shake, and a camera that takes great pictures in the dark, for example. Thanks to Nokia, Windows Phone will soon have such features.

And thinking rigidly and dogmatically about the shape of the market can lead pundits to overlook some other subtle dynamics. For example, as Apple diversifies its product line, it gives people another reason to ditch their smartphone while remaining a loyal part of the Apple ecosystem. Why not get an iPad or an iPod Touch for your games and apps, and choose another platform for your main phone?

In short, it’s all to play for. Which doesn't mean it's a shoe in. I'm extremely skeptical that ramming MetroNotro into the Windows 8 desktop will increase the public's affections for Windows Phone. As many commenters at El Reg point out, it could make punters yell "yuch!" to both.


Source / Credit: The Register