Users are being encouraged to preserve the #2InstaWithLove hash tag when sharing photos. At the time of writing there were already hundreds of tweets generated by the app, confirming that there's strong latent demand for an Instagram app. In all honesty, it seems rather unlikely that Instagram business strategy is going to be dictated by a tidal wave of social media posts, but it's still a clever idea.
As we noted yesterday there's plenty of discussion around the idea of Instagram on Windows Phone and it is fair to say its the app that comes up most frequently when talking about which apps are missing from the platform.
Quite how you regard Nokia's Instagram-baiting campaign will depends on your perspective. We can't quite make up our minds whether it looks a bit desperate, or is a genius marketing move... and, of course, those of a more cynical bent might be thinking it's all part of a viral marketing campaign leading up to the announcement on an Instragram Windows Phone client.
In any case, it is certainly one of the most unique pieces of developer engagement that we've seen recently. Compared to the Nokia of just a few years ago, it's also a good example of just how far the company is willing to go to get certain apps on to its devices. It reinforces a theme that we've heard about from a number of developers and brands who are being engaged by Nokia to get their services and apps on to Windows Phone. As one commented to us when explaining why they were porting to Windows Phone, "Nokia is just so much hungrier than before... that's what made the difference for us".
Windows Phone Store description:
Many of you have asked when Instagram will be coming to Windows Phone, and the #2InstaWithLove app was created as a way for you to have your voice heard.
The app allows you to take a photo using the classic polaroid filter and automatically adds the hashtag #2InstaWithLove. It's all about showing Instagram just how passionate the Windows Phone community is - so be creative, have fun and be sure to share your favorite photos with us using a social network of your choice.
#2InstaWithLove can be downloaded for free from the Windows Phone Store. It is available for both Windows Phone 7.5 and Windows Phone 8.0.