The Nokia Lumia 625, which we reviewed earlier this week, went on sale in the UK today. Phones4u are offering the newest Lumia smartphone, bundled with a six month Netflix subscription, on a 2 year Vodafone contract, with no up front fee and monthly payments of £17 (100 minutes, unlimited texts, 100MB data). The phone is also available SIM free from Expansys for £239.99.

With Vodafone and EE already running 4G services, and O2 launching their 4G service tomorrow, the handset is likely to be heavily promoted as option for those looking for a low cost LTE capable handset. UK consumers can expect to see it featured in a number of marketing campaigns across multiple channels.

In September the Lumia 625 will also become available on Pay As You Go on, at a price of £179, through O2, Vodafone, EE, and Carphone Warehouse.

For any Nokia Lumia 625 bought in the UK, Nokia, while stocks last, is offering a free cover (orange, yellow, or green), which can be claimed through this website two weeks after the purchase date. 

From our Nokia Lumia 625 review:

The Nokia Lumia 625 can be summed up in a single phrase: a low cost Windows Phone device with a big screen and LTE connectivity. Both of the latter characteristics set the Lumia 625 apart from the rest of the low cost Lumia family. That wouldn't matter if the other elements product didn't measure up, but a combination of good design, competitive performance, and an ever maturing software situation tick the necessary boxes.

At the same time, the low cost, together with a big screen and LTE connectivity, do mean extra cost cutting measures have been taken with the Lumia 625, when compared to the best selling Lumia 620. Of these cuts, it's only really the quality of the screen where it feels as if things may have been taken too far, but it's a tricky area to judge.

Read the full review here.