From the BBC launch post:
CBeebies Playtime is an app for the BBC’s youngest audience of 0-6 year olds. Available on Apple iTunes, Google Play, Amazon and Windows Phone 8 app stores since August 2013, the app has been downloaded nearly 2 million times in under 6 months.
The Playtime app is filled with lots of CBeebies favourites, fun features and great games designed to aid child development, allowing children to learn whilst they play, in a safe and secure environment.
To keep little ones entertained, the CBeebies Playtime app has seen two new exciting additions since its launch last year; and I am very pleased to announce that things are about to get prehistoric, with the third new arrival Andy’s Dinosaur Adventure game!
Children can travel back in time and join Andy on a dinosaur adventure; take care of their very own dinosaur, find out what food it likes to eat and help Andy feed it, teach it to ROAR, personalise it by changing its colour or even take it’s photograph to keep and share with their family and friends.
The fun doesn’t stop there! We asked our audiences ‘What would be the best thing you could do with a Dinosaur?’ and we had some brilliant answers ranging from ‘go to my Nana’s with it’, ‘show a dinosaur a clock so they know the time’ and ‘go to the supermarket with it’, but one of the best answers helped inform part of our Andy’s Dinosaur Adventure game - ‘Ride it!’. With the CBeebies Playtime app, little ones and even big kids too, can ride on their very own Dinosaur. By moving their device around they can also collect photographs of other dinosaurs they see along the way for Andy to take back to his friend Hatty at the National History Museum.
Andy’s Dinosaur Adventure game also allows children to use Andy’s iconic ‘Gizmo’ to learn interesting things and fun facts you didn’t know about dinosaurs; how big they were, how much they weighed and lots more!
We hope little ones will enjoy this game as much as we enjoyed making it for them.
Great stuff. Apparently, CBeebies Playtime has been played over 22 million times at an average of nine minutes each time over the last three months. That’s over 198 million minutes of CBeebies Playtime enjoyed by little ones across the UK.
I guess I should be a little worried about the 'report back to developer' data that's happening here, but with this being a totally free (and relatively anonymous, other than first names) game system for children, there's something of a 'tailored' approach here by the BBC, constantly tweaking CBeebies Playtime accordingly.
UK Windows Phone owners can download CBeebies Playtime for free here.
PS. See also my last AAWP flow, in which I reported on the addition of Nina and the Neurons.