In fact, I fully expect the Lumia 950 to be £399 within a couple of weeks and the 950 XL will be £449, at which prices they have a fighting chance of attracting interest from more than just Windows Phone fans and geeks.
Here are the links you need anyway:
And, lest you not believe me, screenshot proof:
The Lumia 950 is also now cheaper too, with a £10 drop since the last time we covered it, at £420 inc VAT - but it's the XL that you'll almost certainly be more interested in, I think.
Given that they haven't actually shipped any units yet, all of these 'drops' are rather artificial, of course, but from a consumer (and AAWP reader)'s point of view, it's good news all the way home from the bank.