Here's what I said two months ago, when it first went on sale:
The price looks high compared to Android offerings in 2018, of course, but then this doesn't really have any direct competitors. Businesses will buy these if they need a configurable and secure Windows 10 phone to hand out to employees and in such situations Android is way too open and insecure (for normobs), while iPhones are triple the price at least and won't match a Windows 10-centric business as well. Arguably.
The Wileyfox Pro has a charm of its own that's not apparent until you've held it in your hand, taken it apart and generally appreciated the business use case.
PS. The eagle-eyed will spot on Wileyfox's site that they're now operating as a brand under Santok Ltd. I'm still hoping to line up some kind of interview with the relevant people shortly. They're proving... elusive.