You may remember that I'd been testing the new Huawei P40 Pro here, especially because of its 'no Google, love Microsoft' stance, making it an interesting shout in terms of replacing a Lumia 950, not least because its imaging is superb, possibly the most powerful set up I've ever seen in the phone world. And now the '+' variant is arriving for review (I'm in the queue to test it too, don't worry), with genuine multi-prism optical path and 10x telephoto capabilities. See the initial impressions of GSM Arena below...

Also of note are some of my previous Flow stories on this new optical setup:

• Imminent availability of smartphone with genuine (not hybrid) 10x telephoto
• Huawei's P40 series launched, ambitious optical paths

From GSM Arena's initial write-up:

We just got our hands on the Huawei P40 Pro+ and are here to tell you that it's a special, special phone. But first, here's what you get in the box. Just like the P40 Pro, the Pro+ comes with a 40W charger, a USB-C cable and USB-C headphones. The only thing we could wish for is a complimentary case.

The Huawei P40 Pro+ shares the same dimensions as the P40 Pro but has a noticeably larger camera bump on the back and is also heftier in the hand. Unlike its mainstream counterpart the P40 Pro+ lacks a 128GB option - only 256GB and 512GB are on offer and you get 40W wired and wireless charging, the latter of which is the currently joint fastest in the world.

But what really sets the Huawei P40 Pro+ apart, even from its capable counterpart the P40 Pro, is the 240mm periscope camera. The 8MP f/4.4 module delivers 10x optical zoom, compared to the 5x of the Huawei P40 Pro and Oppo Find X2 Pro, and the 4x of the Samsung Galaxy S20 Ultra.

On paper the doubled optical zoom sounds impressive, but seeing it in action is mind-blowing. The Huawei P40 Pro+ brings you much, much closer to the object you want to capture. It's an unparalleled zooming capability in a modern smartphone, period, and we'll give you a deep dive into its performance in our full review, coming next week.

The rest of the cameras on the Huawei P40 Pro+ are also impressive. The main shooter on the rear is a combination of the 50MP 1/1.28-inch sensor that's the largest in a phone right now, sat behind a wide-angle 23mm f/1.9 lens. The 40MP 18mm ultrawide, shared with the P40 Pro, also has a big 1/1.54-inch sensor. The final, fourth, sensor is an 8MP f/2.4 camera that delivers 3x optical zoom.

This, you could say, is imaging done right. A PureView-style sensor for best performance most of the time and for zoom up to 2.9x, then a 3x camera to take you up to 9.9x, then the 10x telephoto to take you to 20x or 30x with some digital interpolation. OK, there are some indistinct zoom areas in the mix if you want a specific factor, but to be able to confidently take a nature shot at (say) 20x on a phone camera is still impressive.

As I say, I'm the review queue, so will test this fairly soon against the usual Lumia and other suspects.