One of Nokia's crown jewels in their software suite is Maps. Many have wondered where Nokia Maps will fit into the Lumia devices, as it will be one of the unique selling points of a Nokia Windows Phone. While Nokia Drive has been announced as available here at Nokia World with a focus on navigation and turn by turn directions. Nokia Maps will take a more social feel, highlighting personal favourites, points of interest and social interaction. And we've had an exclusive look at the latest beta.