In addition to a clutch of Lumias, I wanted to also represent the clutch of new budget Windows Phone 8.1 devices, all based on the same Qualcomm reference design, that have launched around the world. As it turns out, Rafe has tried a few of these and he felt the bizarrely named Yezz Billy to be the best of the bunch, so that's the one that makes the cut here. Though if a different 'sister' devices is available in your country (i.e. from someone other than Microsoft) then it'll be in much the same boat in terms of the comparison below.
The Lumia 535 had to be included here, if only because it personifies the 'budget champion' idea - even though it's not actually on sale yet! See the comments below, anyway.
As before, my approach here - and at this point I have to apologise to anyone viewing this feature ON a Windows Phone - is unashamedly table-based, something which is handled very poorly in the combination of AAWP's dynamic content resizing and Internet Explorer on a phone. Instead, anyone doing such a thing should switch over to a laptop, tablet or even a large screened Android phone, in order to see the whole table. Sorry about that, but hopefully the result is worth it. If you really must view the table on your Windows Phone right now, tap here!
In a tweak of my usual comparisons in tabular form. I've marked devices in each aspect with 'red' for especially poor and 'green' for especially good, to get a visual sense for how they're doing. And no arguments on my ratings, please - they're unashamedly subjective!
NB. The Lumia 625 and 1320 were also initially considered but it turns out that both devices are now hard to find on pay-as-you-go in the UK, though available here and there SIM-free if you hunt hard enough. Still, you can't really recommend them to the mass market in a 'budget' feature if not readily available....
|Devices:||Lumia 520||Lumia 630/635||Lumia 530||Lumia 735||Yezz Billy 4.7||Lumia 535|
|Announced||February 2013||April 2014||July 2014||September 2014||May 2014||November 2014 (not on sale yet)|
|Current cheapest price found, Pay-as-you-go in the UK||£49 (though getting rarer now)||£79||£49||£149||$199? (£140?)||n/a (expected £80)|
|Screen size, tech||4" LCD, 480p RGB||4.5" LCD, 480p RGB, ClearBlack Display 'Lite'||4" LCD, 480p RGB||4.7" AMOLED, 720p pentile, ClearBlack Display||4.7" LCD, 720p RGB||5" LCD, 540p RGB|
|Glance screen||No||No||No||No (oddly, since this would be perfect for AMOLED!)||No||No|
|Materials||All plastic, fairly smooth||All plastic, nice matt effect||All plastic, moderate matt effect||All plastic, beautiful finish and styling||All plastic, decent styling and nice matt finish||All plastic, looks matt too|
|Processor, speed, RAM||Snapdragon S4, 1.0GHz, 512MB RAM||Snapdragon 400, 1.2GHz, 512MB RAM||Snapdragon 200, 1.2GHz, 512MB RAM||Snapdragon 400, 1.2GHz, 1GB RAM||Snapdragon 200, 1.2GHz, 1GB RAM, occasionally laggy due to processor/screen mismatch||Snapdragon 200, 1.2GHz, 1GB RAM|
|Storage||8GB, plus microSD||8GB plus microSD||4GB plus microSD||8GB plus microSD||8GB plus microSD
||8GB plus microSD|
|Stills camera||5MP, no flash||5MP, no flash
||5MP, no flash||6.7MP, LED flash, plus decent secondary, front facing camera||8MP, LED flash, plus 2MP front facing camera||5MP, LED flash, plus decent secondary, front facing camera|
|Video camera||720p||720p||480p||1080p, stereo recording||480p||480p|
|Charging options (any Qi?)||microUSB||microUSB||microUSB||microUSB plus Qi||microUSB||microUSB|
|Battery capacity, life||1430 mAh, removeable||1830 mAh, removeable||1430 mAh, removeable||2200 mAh, removeable||1780 mAh, replaceable||1905mAh, replaceable|
|Speaker||Back, moderate volume||Back, quite loud||Back, moderate volume||Back, quite loud||Not known!||Not known!|
|Advanced comms (depending on variant)||Up to quad band 3G||Up to hexaband 4G (on the 635)||Up to quad band 3G
||Up to tri-band 4G, NFC||Up to quad band 3G||Up to dual band 3G|
As a rough metric - and I mean very rough(!) - counting green as +1 and red as -1 gives us a significant win for the Lumia 735 (here's our review), at +6, which is possibly not at all surprising, since the 735 is right at the top end of my stated £150 limit - the 735 is a really well made and well thought out mid-ranger, with the crazy omission of Glance screen the only blemish in my eyes.
Of the rest, the Lumia 630/635 (here's our review) is the only one (currently available) that even comes out with a positive score (+1) and is the pick of the true 'how low can you go' Windows Phones by quite a way. It's true that you might have to shop around a bit - in my research, I saw the 630 and 635 listed at prices from £79 up to £149 - so quite a range. Shop around, but if you can get close to the target price here then the 630/635 are quite a bargain. The difference between the two devices boils down to the presence or absence of dual SIM slots (630) and 4G (635), by the way.
The new OEM devices like the Yezz Billy promise much, but early reports are that they often cut corners in terms of components, as you might expect from small players in the industry. For example, the Billy 4.7 is said to be underpowered - the combination of a lowly Snapdragon 200 and a full 720p screen is just bizarre.... (Note that the Lumia 535 above juggles in a qHD screen instead, presumably for the exact reason that Microsoft determined that the chipset couldn't drive 720p properly.)
As mentioned in our review, the new Lumia 530 is, quite simply a bunch of compromises too far. Trying to live with this device day to day will be an exercise in frustration, except for the most undemanding users.
The Lumia 535, under the full-on Microsoft banner, of course, is perhaps the one to watch, when it arrives - sometime in December, in theory, with a +2 score above and a price which will start on pay-as-you-go at less then £100 and come down to near the £60 mark in time, yet with a full 5" screen, surprisingly good cameras and good enough performance.
In the meantime though, if your wallet is feeling bare then it's worth looking slightly above the very cheapest device and plumping for a 630 on a good pay-as-you-go deal. But if you can possibly stretch to it, at the top end of my price range, the Lumia 735 is an almost perfect package - spend the extra and I guarantee you won't regret it.