Despite the tumult around the Lumia 900, the first Nokia Windows Phone device available in the USA is the Lumia 710, which is now available to buy on T-Mobile USA. It costs $49 with a new or renewed contract direct from T-Mobile, but is also available for free on a contract through third party retailers. Both Nokia and T-Mobile say it is aimed at first time smartphone buyers.

T-Mobile is expected to feature the device prominently in its bricks and mortars store, as well as it online properties.

We've previously rounded up some of the US review coverage of the Lumia 710. To those already mentioned we can add ZDNet's Matt Miller who offers both a text based and a video review of the device, plus reviews from Phone Scoop, Gear Diary, IntoMobile and MobileTechReview.

ZDNet's Matt Miller:

The Nokia Drive and Nokia Maps apps are a couple of major apps that currently set the Lumia 710 apart from the HTC Radar 4G. Nokia Maps is supposed to eventually come to all Windows Phone devices, but the Nokia Drive voice guided navigation and offline maps support are only going to be found on Nokia Windows Phone devices.

The display keeps impressing me, especially when used side-by-side with the HTC Radar 4G and I am also finding that the RF reception on the Lumia 710 is quite solid.

Read the rest of the review here.

We'll have our own review of the Lumia 710, once it is more widely available in Western Europe.
    

Nokia Lumia 710 US TV commercial

Here is the first Nokia Lumia 710 TV commercial, which is now airing in the US. It highlights the People Hub, Local Scout and Nokia Drive functionality and draws on the "Amazing Everyday" slogan that has been used in other market launches.

Nokia is also advertising on high profile web sites, including this take over of the The York Times, as spotted by @benriga.