While this does not directly impact Nokia's smartphone business, it does leverage the same data that Nokia use on the handsets, creating more data points of usage and allowing the service to continue to be tuned. It also keeps Nokia's name in the mapping space and reminds everyone the company is more than just a few phones running Microsoft's mobile OS.
From the press release:
"The ability to deliver comprehensive and driver-relevant content tailored to automotive requirements makes the Nokia Location Platform an interesting proposition," said Derek Williams, General Manager, Telematics & Multimedia, Toyota Motor Europe. "It is an excellent basis for creative location-centric concepts and we are delighted to bring this technology to our customers. Nokia Local Search for Automotive is expected to be commercially available in Toyota systems from early 2014 in Europe, Russia and the Middle East." Moving forward, Toyota Motor Europe will collaborate with Nokia to study more services that leverage the Nokia Location Platform, including best-in-class content.
Probably not a Toyota, but this collects information for Nokia HERE.
You can read the full press release here.