As an industry watcher, the world of smartphones has never been more competitive or better value. It's also duller than ditchwater. And, apparently, growth has now stopped and sales are in decline... With IFA 2016 just over in Germany, where yet another batch of almost identical 5" touch slabs were announced, I'm tempted to suggest that now really is the time to look for character in our smartphones. Where are the USPs? Are they now relegated to older, almost retro, devices, while new products fall over themselves to stay anonymous?
Recent Features - Series 80
Regular listeners to the 361 Degrees podcast will have heard many times of Rafe's legendary 'six year rule', when referring to smartphone platforms and ecosystems. With Blackberry seemingly imploding before our eyes, with Nokia having been snapped up recently by Microsoft and with Symbian increasingly being forgotten in the marketplace, I thought it worth both expanding on Rafe's rule of thumb and also charting it graphically. A mosquito lives for a week, a hamster for a year or two, smartphone operating systems about six or seven years, and (happily) human beings about 70 to 80 years. Life and death, all in 1000 words? It can only be an All About (sites) editorial....
So 2013 saw the first 6"-screened 'phone' (the Huawei Ascend Mate). Greeted with a degree of shock by most, would you be surprised to know that my 'smart' device of choice back in 1997, a whopping sixteen years ago, also had a touchscreen with a 6" diagonal? Now that your jaw has hit the floor, let me suggest you glance at the chart below, proposing that large screened devices have, for tech fans preferring to live on the cutting edge, always been available and that impressions of a gradual size creep are more for the wider market.