So... it's the end of 2018 and AAWP is still around. And you're wondering what our plans are for next year, in the context of one OS which is now officially not supported anymore (Windows Phone) and one which is entering its last year (Windows 10 Mobile)? Some thoughts below, but not until we have wished you all a great Christmas and a Happy New Year!
Recent News - Editorial Thoughts
Surprising everyone, this month's 'February update for branch 1709' from Microsoft includes new Windows Hello code that completely fixes the fingerprint recognition issues that the Alcatel IDOL 4 Pro has had since launch.
The headline above is more of a confirmation than a revelation, of course, but it's still worth stating, if only to work out the phones that are still going to be supported. The sources here are independent tweets from Jason Howard and Brandon Le Blanc, senior managers on the Windows Insider programme. Below, I dig deep into timescales and support windows to find out what this means for some classic Lumias.
As each new build of next year's Redstone 2 Creators Update for Windows 10 Mobile hit over the last few months, the 'Slow' Insider ring had stuck determinedly to mirroring the Redstone Anniversary Update 'Release Preview' builds. I'd been saying that it was only a matter of time before the 'Slow' ring got switched up to the next major OS version and this has now happened (last night). Changing the update landscape for many of our enthusiast Windows 10 Mobile devices.
Although Microsoft never gave an exact date for the start of the official Windows 10 Mobile upgrade for existing Windows Phone 8.1 users, it's fair to say that its hints were originally for late 2015 - which then slipped a little. However, at least Q1, 2016 was achieved, if only by a couple of weeks, with the arrival of Windows 10 (10586.164) for a whole clutch of devices, including the popular Lumia 640, 735, 830 and 930. There's an initial hurdle, presumably to make sure that only keener users get Windows 10, and then this will be replaced by the full 'pushed' update later.
The latest set of Kantar Worldpanel data, released today, shows mixed fortunes in terms of the sales share for Windows Phone devices in various market. Figures for the 3 months ending February 2014 suggests a slow down in growth in some of the platform's strongest markets (Italy, UK, France), but there are improved figures in the US and Germany.
The latest set of Kantar Worldpanel data, released today, shows the continued dichotomy between Europe and the US/China in terms of the sales of Windows Phone devices. Figures for the 3 months ending December 2013 indicate Microsoft's mobile platform has a 10.3% unit sales share in Western Europe, just under 5% in the US, and just 1.1% in China.
The latest set of Kantar Worldpanel data, released today, shows that Windows Phone is holding steady on its recent gains in market share. The figures for the 3 months ending November 2013 indicate Microsoft's mobile platform has a 10% sales share in Western Europe and just under 5% in the US.
The latest set of Kantar Worldpanel data, released yesterday, shows that Windows Phone is continuing to grow its market share in Western Europe, surpassing 10% market share for the first time in the EU5 (Germany, UK, France, Italy, and Spain). In the US market share has recovered to just under 5%, after falling to 3% earlier this summer, but still remains significantly behind the leading European markets.
AdDuplex publishes regular reports on the breakdown of devices (and countries / languages) active in the Windows Phone ecosystem based on data drawn from its advertising network (2,087 apps running AdDuplex SDK version 2.0 for the November report). The data represents a sampling of the active installed device base for Windows Phone, albeit one biased to those users who are more likely to install apps, as of November 22nd 2013.