Samsung announces mid-tier Omnia M for Europe

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Samsung has announced the Omnia M, the latest addition to its Windows Phone portfolio. With a 4-inch Super AMOLED screen, 1 GHz processor, 384MB of RAM, 5 megapixel camera and 4GB of internal storage, the device can be considered an entry level Windows Phone device. The Omnia M will launch first in Europe, before being rolled out to other regions. 

Samsung describes the Omnia M, the official model number of which is the GT-I8350, as "complementing your style with a minimalist, compact design". Samsung has not disclosed pricing for the Omnia M, but will be looking to position the device against the ZTE Tania and Nokia Lumia 610, both of which have a price, before taxes and subsidies, of under €200. More generally, it will be competing in the competitive mid-tier smartphone sector against multiple Android, Symbian and Blackberry devices.

In addition to broadening the price range of Samsung's Windows Phone device portfolio in Europe, it is likely the handset is the result of operator requests and requirements to broaden the manufacturer base and price range of their Windows Phone offerings.


Samsung Omnia M

The Omnia M will come with Samsung's FamilyStory and ChatON apps pre-installed. FamilyStory is a cloud-based service that allows you to share videos and photo slide-shows with family and friends. FamilyStory is already available on select Samsung Smart TVs and Android mobile devices (tablets and smartphones). ChatON is Samsung's communication and messaging service, similar to RIM's BBM, that allows group chatting and messaging, including support for text, animations and images.

Key hardware features

  • 121.6mm x 64.1mm z 10.98mm, 119g in weight; monoblock touch form factor
  • 3G and GSM connectivity: WCDMA (850/1900/2100), GSM (850/900/1800/1900).
  • Processor: 1GHz, RAM: 348MB
  • 4GB mass memory
  • 4.0" Super AMOLED touchscreen; 800 x 480 pixels resolution (WVGA)
  • 5 megapixel auto-focus camera (with LED flash); front facing VGA camera
  • GPS (location), microUSB (USB 2.0) for PC connectivity and charging; 3.5mm audio out; WiFi 802.11 b/g/n and Bluetooth 2.1
  • 1500 mAh battery 

Key software features:

  • Runs Windows Phone 7.5
  • Samsung video-call feature / app
  • Family Story and ChatOn apps pre-installed; additional Samsung apps available via the Marketplace