The Lumia 550 will be available in white, red, blue, and black. In terms of specifications (to be confirmed, Microsoft completely glossed over this product in the event talk!):
- 4.7" 720p AMOLED LCD screen
- Snapdragon 210 chipset
- 1GB RAM
- 8GB internal storage plus microSD
- 5MP main camera
- 2MP front camera
- 1905mAh replaceable battery
This baseline specification has been standard across most budget Windows Phones for a year now, so none of it is surprising. The use of a Snapdragon 210 chipset does indicate how low this is aiming though, ditto the sub-5" screen. There IS a market for people choosing Windows Phone (or, in this case, its replacement, Windows 10 Mobile) because it's cheap (Mobile Fun have this for £129 in the UK, inc VAT).
The use of an AMOLED screen is unusual at the budget end though - if shops have these powered up then I can see the 550 turning a few heads on the budget shelves.... Early reports about AMOLED were wrong - this uses a vanilla LCD display. Overall, this should be on sale at £99 in the UK in the pay-as-you-go market, where it will battle the likes of the Moto G family of devices and a dozen network-branded alternatives.