Microsoft launches the Lumia 550, the new budget baseline

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As part of its October 6th event in New York today, Microsoft announced the Lumia 550, its budget offering running Windows 10 Mobile. The device complements the high end Lumia 950 and Lumia 950 XL, also announced.

Lumia 550


The Lumia 550 will be available in white, red, blue, and black. In terms of specifications (to be confirmed, Microsoft completely glossed over this product in the event talk!):

  • 4.7" 720p AMOLED LCD screen
  • Snapdragon 210 chipset
  • 1GB RAM
  • 8GB internal storage plus microSD
  • 5MP main camera
  • 2MP front camera
  • 1905mAh replaceable battery

This baseline specification has been standard across most budget Windows Phones for a year now, so none of it is surprising. The use of a Snapdragon 210 chipset does indicate how low this is aiming though, ditto the sub-5" screen. There IS a market for people choosing Windows Phone (or, in this case, its replacement, Windows 10 Mobile) because it's cheap (Mobile Fun have this for £129 in the UK, inc VAT).

The use of an AMOLED screen is unusual at the budget end though - if shops have these powered up then I can see the 550 turning a few heads on the budget shelves.... Early reports about AMOLED were wrong - this uses a vanilla LCD display. Overall, this should be on sale at £99 in the UK in the pay-as-you-go market, where it will battle the likes of the Moto G family of devices and a dozen network-branded alternatives.